Rebellious Thoughts
Marketing is meant to move people. Somewhere between the data and the dashboards that gets forgotten.
This is where I give my honest take on trends and campaigns, best practices worth questioning, and what I see in real businesses that nobody quite says out loud.
How I built a branded PDF generator in Claude
Producing a bespoke client itinerary took hours in Canva every time. I built a pdf generator in Claude, and the first PDF came back looking like a designer laid it out. Here's how, and the ten versions it took.
How I optimised my Squarespace site for AI search (Part 1)
I finally took my own advice and got my Squarespace site ready for AI search. Here's the diary: schema, internal linking, SEO and the lot, plus what's next.
