Is your marketing working -
or just busy?
There is usually a strategy of some kind, someone is running the marketing, whether it’s salaried, freelance or an agency.
Content goes out, budget gets spent, people are working hard. And still the results do not follow the effort. The numbers are flat or inconsistent, leads go quiet, and nobody can say exactly where the problem is.
There is a disconnect, but you can’t put your finger on it
That feeling is a gap, the distance between what marketing is set up to do and what the business needs it to do now. Sometimes the gap is the marketing, and the fix is the marketing. Often it is something underneath: the pricing, the customer relationships, who owns what, the tools nobody uses, decisions made fast in the early days and never revisited.
Marketing is where it shows up first, because it is the part you can see
What I do
I come in, find what is actually getting in the way, and tell you in plain words what is working, what to fix, why it matters, and what it will cost you to leave it. Then I either fix the right thing or set it up so your team, or your existing agency, can run it.
I start with the frustrations and the commercial reality, not a service I decided on before I arrived. It is important to focus on which work has the real margin. Why clients went quiet. How you win the good ones. Whether or not anyone truly owns the outcome. The answers tend to point at the real problem fast.
An outside view helps because the people inside are too close, and too invested, to see it the way someone with no stake in the current setup can.
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Who I work with
Founders building something from scratch, where there is plenty of energy and no structure yet, and the real need is a plan and the order to do things in.
Senior leaders in established firms who are quietly unconvinced their marketing is working, and have no real measure of whether it brings in business.
Marketing leaders themselves. Sometimes the team is doing good work and the problem is everything around them. What is missing is someone from the outside with the standing to say so. Often I am the voice that finally backs them up. Other times they just want a senior head to think a decision through with.
Experienced, strategic help just when you need it
How it works
Where the pressure is coming from, what you have tried, what is and is not working as far as you can tell. I listen more than I talk. By the end we both know whether I can help. If I cannot, I will tell you and point you somewhere more useful.
1
First, a proper conversation
I look at the whole picture: the marketing, the thinking behind it, the systems under it, the people doing it, and the commercial results it is meant to produce. I talk to the people involved, not to audit them but to hear what they are dealing with. The most useful things tend to surface there.
2
Discovery
The plan. The discovery findings: what is going on and why, with what needs fixing separated from what would be nice to fix, in the order that matters. The decisions stay yours, made with confidence rather than obligation.
3
The plan
Some clients take the plan and run with it. Some bring me in to build it out or for a defined piece of work. Some want a senior mind to call on when a decision needs thinking through. The work should move things forward, not fill a retainer.
4
Your call
Real project examples (without the names)
From service provider to a business worth selling
A boutique. founder-led venue finding business needed to move from a one-person operation to something scalable and eventually sellable. Twenty years of client relationships needed segmenting, the new website journey needed rethinking, and the positioning needed to shift from a directory listing to a curated offer with real expertise behind it.
— Work Ongoing They asked for ‘Marketing’, and got a Toolkit
A practice within a larger law firm wanted a nimble marketing strategy to raise their internal profile and win more work. After digging in, it was clear they did not need a clever campaign. Their core information was scattered across the firm, so every bid, pitch and piece of content started from a hunt. The real job was to build one reliable source of truth their new AI tool could pull from, for sales, training, marketing and bids. Now the team can respond to opportunities at speed, and partners can point existing clients to relevant past work, which makes cross-practice referrals easier to put forward. The 40 day engagement ended with a proper handover and a way to keep it accurate as they use it.
— Project CompleteFrom forms and folders to a process that scales
A utility tech startup needed to operationalise remote site assessments in order to quote and onboard new clients. They did what any startup worth its salt would do - they used a mix of free google forms and linked dropbox folders. It cost nothing to run but a lot in admin time, and there was no way to scale. They also needed a slick tech enabled web app that also spoke to brand credibility. I used AI to build them a custom tool that fits how they actually work, well branded and streamlined. The team now has an Admin portal that manages their customer leads with CRM enabled capability while enabling (GDPR compliant) automated survey links, with dynamic fields to maximise UX. Reports can be exported and completed surveys can now integrate into their accounting platform. It runs for next to nothing and can scale as they grow.
— Work OngoingNot sure where to start?
A short conversation is the easiest way to work out whether I can help. Let’s set up a date and time (virtual or IRL)
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