About
Natacha Cunningham
(Chief Rebel)
Creative
From a young age, I always loved words and being creative. After completing my degree in Journalism & Media studies, I cut my teeth in the advertising world, learning how brands connect, persuade and inspire. After a few exciting years working with incredible clients and people, I realised I was more drawn to the other side of the table. I wanted to be closer to the decisions, to help shape strategy rather than just campaigns.
Consultant
So I started consulting for service businesses whose brands needed a push and a fresh perspective. Over time I built a career as a marketing consultant, working across different sectors.
CMO
Then came the chance to go all in as CMO for one of my clients - a tech startup. It was an intense, rewarding experience, but it also reminded me of what I missed most: impact consulting. Coming in at the right moment, diagnosing what’s stuck, and giving teams clarity and momentum without the cost of a long-term hire.
Thought Rebel
That’s why I started Thought Rebel. Not an agency, not a retainer model, but a partner you call when you need clear thinking, sharper messaging and a plan your team can actually run with. Sometimes that’s a quick assessment or an audit, sometimes a defined project, other times it’s an interactive workshop to reset direction.
My approach is straightforward. I’ll always give you clear, jargon free, grounded feedback and recommendations. I work alongside your team and suppliers so the business keeps moving. I don’t like guesswork either so I'm always transparent about what’s included, what’s next and what it costs.
I’ve supported founders, marketers and agencies in industries from travel to tech to design. Industry sector doesn’t matter to me, because the fundamentals don’t change: customers only care if you solve their problem, clearly and confidently.
If that sounds like the kind of help you need, let’s connect.
You can take the free Marketing Assessment, book an Audit, or just set up a chat - virtual or IRL.
If you’d rather keep things light for now connect on Linkedin or sign up for my email updates -they’re occasional and only sent when I feel they will be useful - our mailboxes are full enough already.
“We called Natacha our ‘Marketing Therapist.”
‘“As designers, we often see businesses struggle to connect with their audiences and speak their language. She created a supportive space to reflect on who we truly are and view our business from the customer's perspective. Thanks to her, we now have invaluable documents that we refer to regularly for inspiration and to stay focused on our goals”