How I work, and what it costs

Senior marketing leadership from the outside, at the depth you need.

Depending on what you need, there are three modes I work in:

• Advisory. Senior input on a defined question, by the hour or day, or targeted workshops.
  £150 an hour, £575 a half day, £1,150 a day. Workshops from £2,200.

• Project. Hands-on senior support for a defined period with a clear finish line, usually two to three months. From £875 a day.

• Fractional CMO. Ongoing, embedded, part-time leadership where I own the direction with you, not just advise on it. A monthly retainer scoped to the days you need, from £3,750 a month.

Discovery, always first

Whichever mode we land on, we start with a discovery. I review your channels, reporting and systems, and talk to the people involved. You come out with a clear picture of what is going on, what to deal with first, and what may cost you to leave it. Priced on size and time: a small business is usually around 3 days, £2,400. Larger organisations are costed and agreed before we start.

The areas I work across

• What you are saying, and to whom. Messaging, positioning, audience clarity, briefing.

• How you get found and get to market. Channels, content, funnels and supplier direction, plus how you show up in search and in AI answers, your citations and share of voice.

• Whether it is working. Metrics, reporting, and making the tools you already have earn their keep.

• The people out front. Founder and executive profiles, thought leadership, personal brand, and board or industry positioning.

• How the business is set up to do any of this. Alignment, budget logic, who owns what, follow-up, and growing existing clients.

The last one is where the most important problems tend to live.