Rebellious Thoughts
Marketing is meant to move people. Somewhere between the data and the dashboards that gets forgotten.
This is where I give my honest take on the trends and the campaigns, best practices worth questioning and what I see in real businesses that nobody quite says out loud.
How I optimised my Squarespace site for AI search (Part 1)
I finally took my own advice and got my Squarespace site ready for AI search. Here's the diary: schema, internal linking, SEO and the lot, plus what's next.